AniManGaki

Contribution

Branding

Every year, AniManGaki picks a theme to set new direction for the activities and design. This remains our tradition to avoid being repetitive and boring every year. As an inexperienced designer in the early years, it was too easy to change our logo annually based on our theme because there wasn't any rule on branding back then. After my third year, I realize that there were inconsistencies in the past years and its about time for me to set up our event brand logo as our event is gaining attention from public. This logo is expected to remain the same with a little twist based on the theme chosen.

AniManGaki 2009 - 2012 logo

To design a logo that represents our image as whole and remain memorable for the years to come, I have embark on a design process with the knowledge I acquired back in diploma:

As a result, our annual logo carries the same identity of the main logo by maintaining the shape and the orange color with our mascot. Up until now, the ruling remains the same for our official annual event logo. Some alterations are allowed as long as the logo is recognizeable.

AniManGaki 2013 - 2018 logo

In 2018, with help from external professional, we realized that our branding isn't complete yet. The branding further defines our typography and feel with the creation of mood board.

AniManGaki moodboard

Graphic Design

In the beginning, almost every item required for the event is designed by me. This includes event logo, event theme, poster, bunting, banner, pass tags, merchandise, ticket, booklet & T-Shirt. Only illustration was outsourced to an artist who later became our team member.

As the team grows, jobs are delegated to the young, passionate designers who are interested on which item to design.

Web Design & Development

AniManGaki website acts as the source of information for any attendees and assists our public relations crew to redirect information enquired by the attendess. Earlier the website was leaning more on to experimental as HTML5 & CSS3 responsive web was in the hype during those days. Today, the website has grown into more organized, sophiscated structure for better efficiency. However, it is still remain as hard-coded because the goal of the website is to educate any new member who is aspiring to grow with as a web developer from scratch.

The website underwent 3 phases of redesigning, and what motivated behind this action was design trend & content size. Over the years, more features keeps add up for many reasons that range from user experience to analytics. AniManGaki 2018's website up to date, has been extensively built with lots of UX practices in mind. Built with beset practices SEO friendly-structure, the website also feature technolgies like Facebook Graph API, Hotjar & Google Analytics.

Domain & Hosting Management

From the beginning, the website was hosted in a free, limited hosting service. As we grow, we decided its about time we grab our domain name while it is still available. We bought the domain name and hosting plan separately for long term purposes. I handled most of the technical parts to get our website up and running. Recently, to abide with google's new SEO standard, we have secured our website with SSL certificate.

Mentoring

As the Head of Design, I was also responsible for guiding volunteers who knows a little to none about design. Tasks were delegated to them accordingly based on their capability and interests. As the team grows with the addition of experienced designers, more and more tasks that I used to hold responsible for are spread across the team.